Run a 15-minute daily competitor scan directly in your browser

Competitor research often fails for one simple reason: the workflow is too heavy. You open too many tabs, lose context, and postpone the work. A short daily scan works better if the process is consistent and easy to repeat.

Here is a practical 15-minute routine you can run directly in your browser.

Why a daily scan beats a weekly deep dive

Weekly deep dives sound good, but they are easy to skip. A short daily loop gives you:

• fresher signals,
• less information backlog,
• clearer decisions with less effort.

The goal is not to track everything. The goal is to spot what changed and decide what matters.

The 15-minute workflow

Minutes 1–3: Open your fixed source set

Use the same set every day:

• 2–3 competitor landing pages,
• 1 pricing page,
• 1 feature or docs page,
• optional: 1 changelog or release note page.

Consistency matters more than volume.

Minutes 4–8: Capture what changed

For each page, note only high-signal changes:

• headline or positioning shifts,
• pricing/plan edits,
• new proof points (logos, metrics, case studies),
• CTA or onboarding flow updates.

If nothing changed, mark it and move on.

Minutes 9–12: Summarize into decision-ready notes

Create a compact note with three fields:

1. What changed
2. Why it matters
3. What we should test or respond to

Keep each field short. One to three bullets is enough.

Minutes 13–15: Pick one action

Finish with exactly one action you can execute today, for example:

• update one value proposition line,
• test one pricing-page clarification,
• add one proof element to a key page.

No action means no output.

Quality guardrails

• Separate facts from interpretation.
• Avoid broad claims from one page update.
• Save source links with each note.
• Prefer one concrete action over a long backlog.

Template you can reuse

Use this block each day:

• Date:
• Sources reviewed:
• Key changes:
• Implication:
• One action for today:

Over time, this creates a useful pattern log without extra reporting overhead.

Final takeaway

A browser-first competitor scan works when it stays small, structured, and actionable. Fifteen focused minutes per day is enough to keep your positioning current and your roadmap tied to real market signals.