Feb 27, 2026 · 2 min read
Fact-check marketing claims while reading the page (without leaving it)
Use a practical in-browser workflow to verify marketing claims against reliable sources, reduce overclaim risk, and produce clear publish decisions fast.
Most content reviews fail at one point: claims are accepted because they sound right, not because they are verified. You can fix this with a short, repeatable check done directly in the browser.
Step 1: classify every claim before validating
Label each claim as one of three types:
- factual (measurable, verifiable);
- comparative (better/faster/cheaper than others);
- interpretive (opinion-based framing).
Factual and comparative claims need source evidence. Interpretive claims need tone discipline.
Step 2: verify against primary or high-trust sources
For each high-impact claim, attach at least one supporting source. Prefer:
- product docs;
- published benchmarks with clear methodology;
- official policy/legal pages.
If no solid source exists, mark the claim as “needs revision,” not “good enough.”
Step 3: write a publish-safety note
Use a simple output format:
- Safe to publish: claim + source link.
- Needs edit: what to soften or clarify.
- Do not publish: unsupported or risky statement.
This makes review decisions auditable and easy to hand off.
Practical wording fixes
When evidence is partial, switch from absolute to precise language:
- “best” → “designed to help…”
- “guarantees” → “can help reduce…”
- “always” → “in common workflows…”
You keep the message clear without overclaiming.
Common mistakes
- Using secondary summaries as proof.
- Treating one customer quote as universal evidence.
- Keeping old claims after product changes.
Why this works
Verification stays close to the source page, so reviewers spend less time copying text between tools and more time improving claim quality.